Why Data?

Credibility, Impact, Differentiation

Data in the right hands is a powerful storytelling tool. It establishes credibility, delivers “aha” moments and can set you apart from competitors. So why aren’t more companies using data to tell their stories?

The Big Problem

BIG Price Tag
Data projects can cost hundreds of thousands of dollars
BIG Gap
Data is a specialized skill, and in the wrong hands can be a waste of time and resources
Big Snore
You can have great data but without a creative narrative, it can fall flat

Data+PR is a collaborative service led by PR veterans, Carolyn Adams and Karen Swim, APR. We have decades of expertise developing and executing data campaigns that get seen and drive results for even small project budgets.

Whether you have existing data that needs a narrative that pops or you’re looking to create a branded survey from the ground up, our full spectrum of data storytelling services is designed to boost your market leadership and make your brand impossible to ignore.

How We Can Help

At Data+PR, we turn raw or existing data into engaging stories that connect with any target audience. We make data meaningful by crafting narratives that inform, inspire, and resonate with the people who matter most to your brand.

Our services include:

Data Plan Creation

We partner with you to create data campaigns tailored to your specific marketing and business goals. Our process starts with a discovery call to understand your business, goals, timeline and budget, followed by proposing strategies that give you fresh insights and help your brand stand out.

Vendor Vetting and Contract Negotiation

With deep industry vendor partnerships, we assist in vetting and recommending potential vendors to ensure they meet your specific needs. We negotiate contracts to secure the best terms and prices for your data projects, maximizing value and minimizing costs.

Questionnaire Design

With our tenure working in marketing research firms, we know how to craft clear and concise questions that effectively gather the information you need. Our team crafts questionnaires that are easy to understand, ensuring high response rates and reliable data for your research.

Data Analysis and Insights

Our team dives deep into your data to uncover meaningful insights and trends. By combining the expertise of data analysts and PR professionals, we identify the most impactful stories hidden within the numbers.

Story Development

Using our storytelling expertise, we craft engaging narratives that captivate your target audience. We ensure your story aligns with your brand message and resonates with customers, stakeholders, and the press.

Content Creation

We produce a variety of content, from press releases and blog posts to reports and infographics, presenting your data in a visually appealing and digestible format. Our creative team excels at transforming complex data into compelling visuals and clear messages.

Media Relations

With decades of PR experience, we excel at pitching data stories to journalists and media outlets, securing features that engage key audiences. We connect your stories with the right contacts, ensuring they get the coverage they deserve and reach the most relevant publications and platforms.

Campaign Strategy and Execution

Our campaign strategies are designed to squeeze the most value from your data, ensuring a long tail of engagement and impact. From planning to execution, we manage every aspect of your campaign, aligning it with your business goals to maximize results and sustain long-term benefits.

Why Choose Data+PR?

We have the research chops

With years of experience in marketing research firms, we excel at reading the data tea leaves to uncover the most compelling trends and patterns. Our insights are designed to captivate broad audiences and drive your brand forward.

We deliver tangible results

Our custom approach ensures every project produces concrete outcomes, whether you're looking to increase brand awareness, understand your customers better, or gather actionable data. Since we are focused on the numbers, we prioritize measurable success.

We optimize your spend

No matter the size of your budget, we'll design a research project that delivers meaningful results. You don't need a huge budget to make a difference — we've successfully executed impactful surveys for as little as $1K.

Ready to transform new data into a powerful story?

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About Us

Carolyn Adams

Carolyn brings over 20 years of experience to Data+PR, blending a rich background in marketing research with a knack for storytelling. Her journey started with five years at a full-service research company in Chicago, where she honed her skills in questionnaire design, data analysis, and creating compelling narratives.

Carolyn has a track record of providing strategic PR guidance and securing major media exposure for both up-and-coming startups and well-established brands. She's a pro at leading teams, developing and executing data-driven strategies, and creating messages that resonate. Her extensive experience landing press for some of the least known B2B and B2C clients worldwide gives her a unique perspective, enabling her to connect with diverse audiences through the art of creative storytelling.

Before joining this collaboration, Carolyn served as a vice president at Highwire Public Relations and now leads BlueRun Public Relations, a senior-only virtual PR collective based in Chicago.

Karen Swim

Karen Swim, APR, is the Founder of Words For Hire, a B2B, Technology and Healthcare PR and Marketing agency and the President of Solo PR Pro, a membership organization for independents and microagencies. In 2024, she also co-launched Data+PR, a collaborative with BlueRun PR that focuses on storytelling through data.

A well rounded professional, Karen has more than two decades of experience in strategic public relations; marketing; business growth strategies; internal and external communications; social media and sales management. An award-winning sales and marketing professional with a depth of business expertise, clients value Karen’s broad-ranging knowledge, and commitment to helping them reach their goals.

Committed to advancing the profession and elevating the standard, Karen is an active member of PRSA and has served on the PRSA Board of Ethics and Professional Standards, and Voices4Everyone, a PRSA committee that empowers communicators in fighting mis-and disinformation and leading the way for civil discourse.

Case Studies

At Data+PR, we turn raw data into engaging stories that connect with any target audience. We make data meaningful by crafting narratives that inform, inspire, and resonate with the people who matter most to your brand.

Turning Valuable Yet Unreported Data into a PR Headliner

Salsify, an e-commerce unicorn, enlisted Data+PR to elevate the visibility of its annual branded consumer research trends report, which had been in place since 2020. Despite the report's valuable insights, Salsify struggled to gain widespread press coverage across its key media channels. Given the significant investment in the research, they wanted to ensure it received the attention it deserved.

Data+PR joined the team ahead of the 2023 report release, analyzing the data and crafting a hard-hitting narrative focused on e-commerce blind spots to capture the press’s attention. By developing multiple mini narratives within this overarching theme, Data+PR provided several compelling angles for the press, securing coverage in more than 15 e-commerce, retail, and marketing publications, dramatically expanding the report’s reach and impact. The success of this campaign cemented a long-term partnership with Salsify, which led to the successful promotion of the 2024 consumer trends report as well.

Survey Sparks Rapid Brand Visibility

Early stage company Namecoach had enjoyed success in the higher education market. The company had continued to innovate its technology product but needed to break through to a broader group of industries. To increase brand awareness the Data+PR team developed a 5-question data study to establish credibility and thought leadership with targeted audiences,

The data project was a huge success! The press release was distributed to 950+ media outlets, and the team secured 16+ articles about Namecoach including four targeted, top tier media opportunities. This survey data also established a foundation for a Series A fundraising visibility and a feature in Techcrunch. The data continues to be cited three years later.

How a Data Report Became a Market Mainstay

MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. The company’s State of Independence (SOI) report is the longest longitudinal survey on the attitudes and behaviors of independent workers. Carolyn and Karen worked on developing this signature, branded study more than a decade ago.

Today, SOI includes briefs that address topical themes and trends. Data+PR works closely with the company and research team to design the questions and create compelling narratives. The study is the go-to source of information and we continue to secure hundreds of stories and media mentions each year. In fact, SOI earns coverage consistently throughout the year with no gaps in between annual data releases.

Ready to Tell Your Story?

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Storytelling Through Data